How to Attract More Customers to Your Storefront

Shopping season is here and it's time for you to rake in the cash! Here are some great ways to attract those buyers to your storefront!

Research shows that 66% of consumers aged between 16-34 years old spend more on clothes shopping online than in person. But, it's not just retail sales that are being affected by the shift to eCommerce buying...

Many other businesses are struggling to keep up with the evolving shopping market. However, some brands are using clever techniques to draw in more window shoppers. 

For example, giving your storefront a makeover is a good place to start. The brick-and-mortar store setup can be completely transformed with subtle changes to the appearance of your retail store. 

Keep reading to find out why storefronts are important and how to take advantage of them for business

Tips for Making Your Storefront Irresistible 

Here are some tips and tricks for making consumers flock to your store without being too pushy or annoying. Ideally, you want to strike the balance between having a nice aesthetic but not trying too hard to make sales. 

Clear up the Mess

There's nothing worse than a store full of clutter and you can't see the cashier's desk through all the mess. Therefore, one of the first things you need to improve is the design of your store. 

If you want to encourage walk-ins, then your storefront should be clear and welcoming. 

Make It Inviting 

The most successful storefronts focus on customer experience when trying to get new buyers in the door.

Everyone knows that a shop is full of products, but when a business offers something for free it completely changes the shopping experience. It says that you value their time and investment in your company. 

You can give out free tote bags at the front door, or host workshops educating consumers on something related to your brand. For instance, if you sell yoga mats, why not hold a free yoga event? 

Upgrade Lighting 

Of course, a storefront isn't complete without attractive lighting. There are some general guidelines to follow when it comes to organizing the areas of your store. You should put lights around the following locations: 

• Illuminate shop corners
• Create focal points 
• Use tinted windows
• Light each shelf
• Make sure window displays are bright

If you stick to these guidelines, you can't go wrong when lighting your storefront. However, window tinting is essential if you want to create a welcoming atmosphere for people passing by.

Think Carefully About Colors 

In terms of the color scheme for storefronts, you want to be sure that you're getting the right tone when customers walk in. Don't wait until they walk into the shop until you make an effort with color. 

Start with placing some color bunting, or another type of decoration at the front door so that people will feel inspired by your store. You want to make your brand seem fun and intriguing, which means making your storefront vibrant!

Signage 

To reel in more customers, you need to have a killer sign. After all, the signage represents your brand and is the first thing people see when they glance at your store. 

You should do some careful research into fonts and infographics to see what already exists and what sort of writing will best reflect your business. Once you've designed the final design, you can make mockups. 

Don't forget to experiment with various designs before you pick the final sign. You want to make it perfect, so take your time! 

Window Display 

On average, you should change your window display every couple of weeks. This is a good amount of time to wait as it shows you're staying up-to-date, but it also allows people to appreciate your display. 

Another good idea is to place a member of staff near the storefront to take notice of when people stop and which area they stare at the most. This will give you an insight into what works and what doesn't.

That way, you'll know what to improve on the next time you make a display. 

Provide Seating 

When you spend a long day shopping and visiting different stores, it's a relief when you find a seat to rest your feet for a while. So, placing some seating near your storefront is a sneaky way to attract new customers. 

While they are sitting, they can glance at your store and see if there's anything they like. Plus, they will be in a happy, relaxed mood when entering your shop. 

Building Maintenance 

The last thing you need to consider when enhancing the appearance of your storefront is the overall look of the building. If your store is outside then it might be affected by changing weather conditions. 

Or, if the store is inside, it could get worn down as time passes. Therefore, you must paint the walls every year and do maintenance on the storefront. 

You want your storefront to be fresh and tidy. Then, customers will be more interested in stopping and taking a look around. 

As the world of online shopping is becoming more popular, you have to do everything you can to keep your storefront accessible and inviting. If you want to give your store an upgrade, then follow these tips. 

And, if you're looking to include window tinting, we have you covered. Your store will look fabulous with some new windows. The lighting and quality of your windows will transform your storefront. 

The customers won't be able to stay away; they'll have to come inside! 

Give Your Storefront the Love It Deserves 

People don't remember stores that are dark, messy, and quiet. A storefront can make or break the customer experience of your target audience. If you get it right, it can pay off when you see your sales increase.

You can start small by using decorations and organizing beautiful window displays. Later on, you can think about implementing window tinting.

Get in contact with us to find out more about our services, and watch as your storefront goes from mediocre to incredible!

You won't believe the difference. Let us know what you would like, and Film Systems Of Florida we'll take care of the rest.